Who We Are




Lily Katz Alegria, Owner

My dream, for as long as I can remember, has been to own my own boutique. That dream was put on hold for a few years while I built my career in Visual Merchandising. But the desire to own my own business began to scream at me to the point that I could no longer ignore it. Right after a milestone birthday I decided it was time to follow my passion.

It may seem crazy to turn a bus into a shop on wheels but it came out of creativity and necessity. Brick and mortar storefronts are extremely costly and a traditional retail store was not something I could financially pursue. Instead of letting that stop me I began to brainstorm and search for other options. 

Then in 2016 it hit me… Buy a bus, turn it into a retail store, create a following, and buy amazing products, all while following my dream, supporting small business owners, and keeping overhead costs low.

I am so immensely happy, excited, and thankful to finally own my own small business. Alé Katz is just getting started and we are so happy to have you all along for the ride! 

Cheers!